With the multiplication of communication channels (multiple social network, radio, television) it is hard to allocate the right budget share to the right channel!
Added issue is we don’t have a ROI per channel!
Our Intervention :
Using Marketing mix modelling we can evaluate the potential ROI of each channel and optimise the mix based on a given budget
Added Value :
Company using analytics for their marketing mix show a growth 5 times higher than those who don’t