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Marketing Mix

Client :

E-commerce company

Challenge :

With the multiplication of communication channels (multiple social network, radio, television) it is hard to allocate the right budget share to the right channel!
Added issue is we don’t have a ROI per channel!

Our Intervention :

Using Marketing mix modelling we can evaluate the potential ROI of each channel and optimise the mix based on a given budget

Added Value :

Company using analytics for their marketing mix show a growth 5 times higher than those who don’t