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Email Opening Optimisation

Client :

Software Company

Challenge :

Email campaign have low open rate.
Sending too much email can threaten customer engagement.

Our Intervention :

Increasing open rate by addressing 2 key component:

  • Send the right message : if one of you campaign has low chance of being open don’t send it to that particular customer. Alternatively you can create several version and let the algorithm decide which version to send to each
  • Send it at the right time : Not everyone read their email at the same time! By sending it at the wrong moment you decrease the chance of your email to be opened

Added Value :

After a single unopened email, your chance of a following email being opened decrease by 25%. Sending undesired email reduce customer engagement